Stoi Collection

What is "Stoi?"

The word "Stoi" originates from the Russian word стои, meaning "stick." Despite its origin, this phrase has been adopted by gymnasts worldwide and is used across multiple languages. Teammates often shout "Stoi" just before a gymnast's landing, encouraging them to achieve a perfect, deduction-free finish. We aim to capture the spirit of this term with our first clothing collection the "Stoi Drop."

What is "Stoi?"

The word "Stoi" originates from the Russian word стои, meaning "stick." Despite its origin, this phrase has been adopted by gymnasts worldwide and is used across multiple languages. Teammates often shout "Stoi" just before a gymnast's landing, encouraging them to achieve a perfect, deduction-free finish. We aim to capture the spirit of this term with our first clothing collection the "Stoi Drop."